Vinadeis innovates with wine & fashion event in Hong Kong
One of France’s top winemakers, Vinadeis, organised a “soirée to remember” in Hong Kong with their “Wine & Fashion” event on the top floor of the Pullman Park Lane Hotel on the eve of Vinexpo Hong Kong. The event was a blind tasting of seven wines (six reds from the Black Reserve Collection by Olivier Dauga, and one wine from the prestigious Cordier wine house in Bordeaux), with the tasting of each one corresponding to a clothing design being modelled amid the approximately 70 tasters in the room. Jean Daniel Peccolo, of “Passage à l’Art”, based at Toulouse in the south of France, headed a team of seven young designers, in creating seven different costumes using materials such as cotton canvas, straw and leather, to create the desired effect. The costumes were based on photos of grape pickers during harvest time in the early part of the 20th Century, with the aim of paying tribute to those who “worked so hard to make our enjoyment of wine possible”. Vinadeis CEO Bertrand Girard presided over the eclectic evening during which tasters discovered “the Black Diamonds of the Languedoc and, exclusively, the new cuvée from the prestigious Maison Cordier, specialist in Châteaux and recognised for its know-how in creating blends of very high quality.”
WHEN A REGION BECOMES “VIRTUALLY REAL”
Vinadeis is one of just a few organisations to be leveraging “virtual reality” as a means of transporting wine-lovers to the Languedoc region – and discovering the art of winemaking in France. At the Vinadeis stand, visitors were able to don a headset that would take them on a breath-taking tour of this beautiful part of France, as a support to the product (soon to be available via flash code on the bottles) and as an innovative way of attracting potential visitors to get a close-up look.