Rosé wine consumption represents 9% of all still light wines sales in the world and is predicted to grow by 2.2% in the four years to 2019. This is very much off the pace of premium still light wines, which are forecast to grow by 12% in the same period.
FRANCE : The world’s largest consumer of rosé, with around 76 million cases, followed by the US and Germany.
ASIAN MARKET Rosé remains very much a niche market in Asia, but there are signs of future growth. No Asian country features in the Top 10 selling rosé countries in the world.
CHINA : In China, rosé wine sales currently barely register, but they are forecast to increase by over 36% between now and 2019.
KOREA : Volumes of rosé in South Korea are also still marginal, though consumption has soared by 120% between 2010 and 2014.
TAIWAN : In Taiwan rosé sales are predicted to double in the next three years, albeit from a very low base – with consumption of 2,500 9 litre cases in 2014. HONG KONG Rosé has a 2.4% share of the wine market in Hong Kong.
JAPAN : Rosé consumption has increased significantly in Japan in recent years, but still only accounts for 3.7% of total still wine sales.