The house’s iconic prestige cuvée, Amazone de Palmer, will be presented in an environmentally friendly gift box, which is 27% lighter than other packaging and made from FSC-certified virgin fibres.
As CEO Rémi Vervier explains: “We are determinedly looking to the future and are aware that it is necessary to move forward to make wines that respect the environment, uphold and protect the union between the terroir and people. We want to state loud and clear our strong values of ethics and excellence.”
The move is part of the champagne maker’s sustainable development progress plan which was launched in 2015 and marks a new phase in its quality, safety and environmental policy.
It follows the construction of its state-of-the-art winery in 2018, which meets high environmental standards and saw the introduction of beehives two years later.
The box, a tribute to Palmer & Co’s emblematic Premier and Grand Crus, is made from FibreForm paper, an innovative packaging material from the Swedish company BillerudKorsnäs.
Its high-strength makes it possible to replace plastic, glass or metal with a tactile, renewable and all-natural material sourced from responsibly managed forests.
The ultra-premium Champagne House, founded in 1947, also has more than 220 hectares of vineyard which received HVE3 and VDC certification last year.
Amazone de Palmer, a blend of Chardonnays and Pinot Noirs from renowned terroirs of the Montagne de Reims, are aged on lees for ten years in chalk cellars before undergoing manual remuage – or riddling.
The gift box’s unique decorative finish, inspired by the domaine’s chalky soils and embossed designs, has been brought to life by French printing company Le Sanglier.