Several dozen metre long bars will be installed as part of Wine Paris & Vinexpo Paris Be Spirits event in Hall 3, a must visit for anyone interested in the spirits industry.
The bar will also provide a stage for the best local mixologists to showcase their talents and an opportunity for brands, famous and rising, to put their best foot forward.
It will welcome actors from all strands of the industry, including importers, distributors, key buyers, specialist media, bloggers, opinion leaders, major e-commerce brands, travel retail, restaurant chains, duty free.
Visitors will discover new tipples from the 14 categories represented at the event, including Armagnac, Calvados, Cognac, brandies, Gin, Grappa, Ready-to-Drink (RTD), Rum, Sake, Shochu, Umeshu, Vermouth, Vodka and Whisky.
This year’s Be Spirits event has been expanded by 20% and will welcome 80 exhibitors from across the beverage industry to share their products and expertise.
Photo: © Philippe Labeguerie & Joanna Margan